Enterprise IT Leader

Joseph
Stalsworth

Bridging business strategy and technical execution across large-scale retail operations. Focused on removing friction, accelerating delivery, and building systems that last.

Joseph Stalsworth
88+ Locations
Supported
Cloud Infrastructure ·
Enterprise Systems ·
AI & Automation ·
Security & Compliance ·
POS & Retail Tech ·
SDLC Leadership ·
Team Transformation ·
Vendor Management ·
Cloud Infrastructure ·
Enterprise Systems ·
AI & Automation ·
Security & Compliance ·
POS & Retail Tech ·
SDLC Leadership ·
Team Transformation ·
Vendor Management ·
88+
Locations Supported
Enterprise
System Ownership
High
System Reliability
AI+
Automation-Driven
01 / About

The person
behind the work

Knoxville, Tennessee
Joseph Stalsworth

I lead enterprise IT systems across large-scale retail operations — turning complex technical challenges into clear business outcomes.

Born and raised in Knoxville, I spent years away — family moved me to New Haven, Connecticut, and I took the long road back. My wife and I got married and spent a year and a half living out of an RV, traveling the country before planting roots back home in Knoxville. Turns out the mountains have a way of pulling you back.

Outside of work I pick up a guitar whenever I can. My taste runs toward the storytellers — Johnny Cash, Jim Croce, The Beatles, Sierra Ferrell, Dan Tyminski. Music that has something to say. On fall Saturdays you'll find me locked in on Vols football, and at home I share the couch with my cat, Ruger.

I believe good technology should be invisible — reliable, resilient, and out of the way. My focus is on eliminating friction for both the team and the customer, and on building IT culture that sustains growth long after any single project ends.

Knoxville, TN Vols Football Guitar Americana & Folk Strategic Planning IT Governance Team Leadership Process Automation
02 / Expertise

Core areas
of focus

Cloud & Infrastructure
Designing and operating scalable cloud-first architectures across 85+ retail locations. Azure, AWS, hybrid environments, network modernization, and disaster recovery planning.
Enterprise Systems
End-to-end ownership of ERP, POS, and back-office platforms. Vendor relationships, system integrations, and roadmap delivery across large, geographically distributed environments.
AI & Automation
Deploying AI-assisted tooling and process automation to reduce manual overhead, accelerate response times, and surface operational insights that drive better decisions.
Security & Compliance
Building security postures that satisfy PCI-DSS, internal audit, and regulatory requirements — without creating friction that slows the business down.
Digital Marketing
Over a decade of hands-on digital marketing across social media, content strategy, brand communications, and paid channels — spanning healthcare, cannabis, retail, and independent businesses.
Business Analysis
Translating business needs into actionable technical requirements. Identifying process gaps, modeling workflows, and delivering recommendations that align IT investment with real outcomes.
Leadership & Management
Building and developing high-performing teams across IT, marketing, and operations. Experienced managing remote, on-site, and cross-functional teams in both corporate and startup environments.
Consulting
Independent consulting across marketing strategy, IT advisory, and business development for clients ranging from local small businesses to multi-state cannabis operators and staffing firms.
03 / Experience

Career
timeline

Information Technology
Feb 2025 — Present
Weigel's Inc.
Full-time · Knoxville, TN

IT Retail Systems Manager

Manage IT infrastructure and systems across 85 retail locations, reducing system downtime through proactive maintenance and rapid incident response.

Own full-stack IT operations spanning networking, POS, cloud, and end-user systems across 85 locations.
Drive proactive maintenance programs that reduce unplanned downtime and accelerate incident resolution.
Lead vendor relationships, contract negotiations, and technology roadmap planning for the enterprise.
Champion automation and AI-assisted tooling to improve team efficiency and operational reliability.
Apr 2023 — Feb 2025
Weigel's Inc.
Full-time · Knoxville, TN · 1 yr 11 mos

IT Project Coordinator

Coordinated cross-functional IT projects across internal teams and external vendors, ensuring on-time, on-scope delivery with measurable outcomes.

Managed SDLC initiatives spanning infrastructure upgrades, software rollouts, and process redesign.
Established project governance and communication frameworks that improved delivery predictability.
Served as bridge between business stakeholders and technical teams to align priorities and expectations.
Oct 2022 — Apr 2023
Weigel's Inc.
Full-time · Powell, TN · 7 mos

IT Technician

Hands-on infrastructure and POS support across the retail store network. Built the field-level expertise that now informs strategic infrastructure decisions.

Supported hardware, networking, and POS systems across multiple retail locations.
Developed repeatable maintenance and troubleshooting processes that reduced repeat incident rates.
Marketing & Consulting
Aug 2013 — Present
10selden
Freelance · Woodbridge, CT · 12+ yrs

Marketing Consultant

Long-running independent consulting practice covering social media communications, digital marketing strategy, and brand development for clients across multiple industries.

Developed and executed digital marketing strategies across social, content, and paid channels.
Maintained client relationships across a decade-plus of sustained freelance work.
Apr 2023 — Aug 2023
The Handmade Table
Freelance · Knoxville, TN · 5 mos

Marketing Consultant

Provided marketing and IT consulting support to help this local business grow its digital presence and operational efficiency.

Delivered social media strategy and communications support alongside technology advisory services.
Jan 2021 — Jun 2022
Excel Partners, Inc.
Contract · 1 yr 6 mos

Marketing Consultant

Consulted Excel Partners on the launch and growth of their cannabis division, Hybrid Staffing — supporting marketing strategy, digital communications, and IT advisory across the new venture.

Shaped go-to-market strategy and brand communications for the new Hybrid Staffing division.
Provided IT and digital infrastructure guidance to support business launch operations.
Jan 2021 — Jun 2022
Hybrid Staffing
Full-time · United States · 1 yr 6 mos

Cannabis Consultant

Supported Hybrid Staffing's cannabis industry operations through digital marketing, social communications, and business development consulting.

Drove digital marketing and social media strategy in a highly regulated, fast-moving industry.
Dec 2020 — Mar 2022
Canivision
Contract · United States · 1 yr 4 mos

Mobile Production Director

Directed mobile production operations for a cannabis-adjacent media company, overseeing content creation, digital distribution, and social media communications.

Led mobile production workflows for digital content and social media distribution.
Managed cross-functional creative and technical teams in a remote, contract environment.
Jun 2020 — Sep 2020
Curaleaf
Full-time · Simsbury, CT · 4 mos

Marketing Coordinator

Supported marketing operations at one of the country's largest cannabis operators, contributing to social media, digital marketing, and brand communications.

Coordinated digital marketing and social communications for a major multi-state cannabis brand.
Jan 2019 — Mar 2020
Canna Care Docs
Full-time · Connecticut · 1 yr 3 mos

Regional Marketing Coordinator → Regional Manager

Progressed from Patient Educator to Site Coordinator to Regional Marketing Coordinator and Regional Manager across New London County and the Greater Hartford and Springfield markets.

Grew into regional leadership, managing marketing strategy and site operations across multiple locations.
Delivered social media communications and digital marketing programs in a regulated healthcare-adjacent environment.
Started as Patient Educator (Jan–Mar 2019), advancing through Site Coordinator to Regional Manager within 14 months.
Earlier Experience
Aug 2017 — Aug 2018
Decimated Designs
New Britain, CT · 1 yr 1 mo

Fabrication Manager

Managed fabrication operations including production scheduling, team coordination, and quality control for a design and fabrication studio.

Oversaw production workflows and team coordination across fabrication projects.
Developed organizational and communication skills foundational to later management roles.
04 / Projects

Selected
work

Automation Project
Automation & AI

Operational Automation Platform

Designed and deployed an AI-assisted automation platform that eliminated manual reporting workflows, reduced operational overhead, and freed the IT team to focus on higher-value work.

Team Transformation
Leadership

IT Team Transformation

Rebuilt the IT team's culture, processes, and performance baseline — improving resolution SLAs, reducing attrition, and creating a team environment that consistently over-delivers.

Cloud Migration
Infrastructure

Multi-Site Cloud Migration

Led the phased migration of on-premise infrastructure to cloud-based architecture across all retail locations, achieving improved uptime, lower support burden, and better disaster recovery posture.

Security
Security & Compliance

PCI Compliance Program

Designed and implemented a retail-wide PCI-DSS compliance program spanning network segmentation, endpoint management, logging, and staff training — achieving clean audit results.

05 / Contact

Let's talk
about the work.

Whether you're building something, solving something, or looking for an IT leader who can do both — I'd be glad to connect.

Location
Knoxville, Tennessee